It gives me great pleasure to write this note for one of my favourite students. I taught him Advertising at IIPM New Delhi. I was impressed with his dedication and hard work in everything that he did – whether it was being regular in attending classes or doing a good job of his assignments. I particularly remember the assignment when he delighted me by going way beyond the brief and looking into aspects of overall brand building rather than mere Advertising. The research, the application of brand building tools, role of Advertising etc. impressed me tremendously. I wish all my students would approach their project work/assignments like him. He will be a good/valuable asset for any institution/organization. I wish him all the best.